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Big News for My Upcoming Practice

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Friends, I am so excited to share some big news!


HOLLAND, MI – Board-certified family medicine physician and women’s health specialist, Laurie Birkholz, MD, NCMP, announced that she is opening an office in Holland this May as part of the Ms.Medicine network. Cincinnati-based Ms.Medicine is a national healthcare organization whose mission is to improve healthcare for women via an innovative membership model. 

“Ms.Medicine embraces the belief that knowledge is power and that by educating women, we can empower them to be their best health advocate,” said Dr. Birkholz. “I believe my practice and its affiliation with Ms.Medicine will give me the opportunity to provide the best possible personalized care for women.” 

Ms.Medicine practices offer a concierge primary care model designed specifically to meet the unique health needs of women. Practices are led by women’s health-trained, primary care providers who offer a full spectrum of care, including long-term care, urgent care, wellness and preventive care and specialty women’s healthcare.

“We are thrilled to expand our reach and welcome Dr. Birkholz to the Ms.Medicine team,” said Lisa Larkin, MD, FACP, NCMP, IF, Founder and CEO of Cincinnati-based Ms.Medicine. “Dr. Birkholz has extensive experience in women’s health and is passionate about educating and caring for her patients. She is a remarkable addition to the Ms.Medicine network.”

Laurie Birkholz, MD, NCMP, is a board-certified Family Medicine physician and fellowship-trained Women’s Health specialist who has been practicing since 2007, first in Wisconsin and now in Michigan. She most recently practiced with Lakeshore Health Partners in the Holland, MI, area. “I strongly believe in the importance of caring for the whole woman through a holistic approach based in lifestyle medicine and prevention,” said Dr. Birkholz. Her advanced training in women’s health allows for additional focus in areas that include menopausal medicine, sexual health and gynecology—areas that are typically not covered in traditional primary care visits Ms.Medicine was founded in Cincinnati in 2018 to address gender-specific needs of women not typically addressed in traditional primary care settings, such as bone health, sexual health, breast cancer risk assessment and prevention, menopause, and other issues. As concierge practices, Ms.Medicine offices opt out of Medicare and health insurance and instead provide all-inclusive care for a monthly or annual fee. The company’s goal is to expand nationally, including opening three to five new offices in 2020. 

About Ms.Medicine

Ms.Medicine is a national organization offering a concierge medicine model developed to address the comprehensive primary health care needs of women. Practices offer a full spectrum of care, including evidence-based, long-term care and urgent internal medicine, as well as specialty women’s health care, such as perimenopause and menopause management, contraception, gynecology, breast health, breast cancer risk assessment and breast cancer prevention, cardiovascular risk assessment and prevention, bone health, sexual health and others. In addition, the Ms.Medicine organization is dedicated to improving training and education for primary care providers in the area of women’s health—an area with often complex needs that tend to not be addressed in typical primary care settings due to lack of time and training. Through its education arm, Ms.MedEd ™, the organization offers educational content and events for both consumers and healthcare clinicians. Founded in 2018 in Cincinnati, Ohio, the company is expanding nationally, and currently includes offices in Northern Virginia/Washington, DC-area, with offices in Michigan, Ohio and Florida to open in 2020. Learn more at msmedicine.com.

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